The Original Poster Shop is a specialist retailer of authentic and vintage film posters, offering collectors and cinema enthusiasts access to rare and original artwork from across the decades. The business approached HTDL to create a distinctive brand identity and a powerful ecommerce platform that would establish its authority within the market and support long-term growth.
Our brief was to develop a memorable brand and a bespoke Shopify website that would showcase thousands of products, provide an exceptional customer experience, and deliver strong organic search performance.
Operating in a highly competitive market alongside major ecommerce platforms and established retailers, The Original Poster Shop needed a brand and website that would stand out whilst building trust with collectors and first-time buyers alike.
The key objectives were to:
Create a professional and distinctive brand identity
Develop a scalable ecommerce platform
Improve visibility in organic search results
Showcase a large catalogue of products in a user-friendly way
Increase authority within a specialist collector market
Provide a seamless experience across desktop and mobile devices
We began by creating a brand identity that reflected the heritage, authenticity and collectability of the products. The visual direction was designed to appeal to serious collectors whilst remaining accessible to a wider audience.
Alongside the branding, we designed and developed a bespoke Shopify website focused on performance, usability and search engine optimisation. The site structure was carefully planned to ensure products, categories and collections could be easily discovered by both users and search engines.
Key deliverables included:
Brand strategy and visual identity
Shopify website design and development
Ecommerce user experience design
Product and collection architecture
Technical SEO implementation
Mobile-first responsive design
Conversion-focused customer journeys
The finished Shopify website combines engaging design with powerful ecommerce functionality. Customers can easily browse extensive collections, search for specific posters and complete purchases through a streamlined checkout process.
From an SEO perspective, the website was built with organic visibility as a core objective. A carefully planned site structure, optimised category pages, technical best practices and ongoing search optimisation have helped establish The Original Poster Shop as a leading authority within its niche.
Today, the website achieves first-page rankings for numerous high-value search terms, regularly appearing above major marketplaces including Amazon and eBay for relevant poster-related searches. This visibility has helped drive highly targeted organic traffic and position the business as a trusted destination for collectors.
The partnership between branding, ecommerce design and SEO has delivered a platform that not only looks the part but performs exceptionally well.
Results include:
A distinctive and professional brand identity
A bespoke Shopify ecommerce platform built for growth
Strong organic search visibility across key product categories
First-page rankings for competitive industry search terms
Search performance that frequently outranks Amazon and eBay
Improved user experience and conversion opportunities
A scalable foundation for continued business growth
Since launch, The Original Poster Shop has grown into one of the UK's leading destinations for original and vintage film posters. The Shopify website now attracts more than 56,000 annual users, with over 50,000 new visitors discovering the brand through organic search and digital marketing activity. With over 60% of all traffic originating from Google, the website consistently achieves prominent rankings for highly competitive search terms, frequently appearing above major marketplaces such as Amazon and eBay.
