The Smallpeice Trust is an educational charity encouraging young people to pursue careers in engineering and has been inspiring young minds to follow their passion for STEM (Science, Engineering, Technology and Mathematics) since 1966.

We were briefed to create, develop and manage a social media campaign to promote the trust's Summer Courses with a budget for paid social. We created a number of animations that represented each of the main courses and placed these along with targeted advertising for both parents (Facebook) and teenagers (Instagram).

The results generated showed an increase of between 138% and 501% across Facebook and Instagram in terms of impressions, fans & followers over the campaign period.