Ricoh

Creative campaigns, animation and marketing communications for a global technology leader

Ricoh is a global provider of digital workplace solutions, helping organisations improve productivity, collaboration and business performance through innovative technology, software and managed services. With operations across Europe and a diverse portfolio spanning print, IT services, workplace experience and digital transformation solutions, Ricoh requires a consistent and compelling approach to marketing across multiple sectors and audiences.

HTDL works as a trusted creative partner to Ricoh Europe, supporting the marketing team with the development of integrated campaigns, visual communications and engaging digital content that help bring complex products and services to life.

The challenge

Ricoh's extensive portfolio covers a broad range of technologies and solutions, from multifunctional devices and production print systems to cloud services, workplace management and business process automation. Communicating these offerings effectively requires creative assets that are visually engaging, technically accurate and aligned with the Ricoh brand across multiple European markets.

The challenge was to create marketing communications that would simplify complex propositions, support lead generation activities and provide sales and marketing teams with high-quality collateral that could be deployed across a variety of channels.

Our solution

Working closely with Ricoh Europe's marketing teams, HTDL delivers a wide range of creative services including:

  • Campaign concept development

  • Digital and print marketing collateral

  • Product and solution brochures

  • Motion graphics and animation

  • Video production and editing

  • Infographics and visual storytelling

  • Social media content

  • Event and exhibition graphics

  • Sales enablement materials

Our team combines strategic thinking, creative design and technical understanding to transform complex information into clear, engaging content that resonates with business audiences.

Delivering creative consistency across Europe

Over the course of our partnership, we have produced hundreds of marketing assets supporting Ricoh's diverse business offerings. From digital mailroom and workplace automation solutions to production print technologies and cloud-based services, our work helps communicate value propositions clearly and consistently across multiple markets.

By maintaining close collaboration with stakeholders throughout Europe, we ensure all creative output aligns with Ricoh's global brand standards while remaining relevant to local audiences and campaign objectives.

Results

  • Long-term creative partnership with Ricoh Europe

  • Consistent delivery of high-quality marketing assets across multiple business divisions

  • Enhanced engagement through animation, video and visual storytelling

  • Improved communication of complex technology solutions

  • Flexible creative support for European-wide marketing initiatives