As one of the UK's leading civil engineering and groundworks contractors, MV Kelly delivers complex infrastructure, residential and commercial projects nationwide. As the business continued to expand, its visual identity no longer reflected the scale, expertise and ambition of the organisation. Relying solely on an italic wordmark, the brand lacked the presence and consistency expected of a market-leading contractor. We therefore proposed a comprehensive brand review to create a stronger, more cohesive identity that better represented MV Kelly's position within the industry.
MV Kelly had built an outstanding reputation within the construction industry, but its visual identity and digital presence had not evolved alongside the business. The brand lacked the strength and consistency expected of a market-leading contractor operating across hundreds of projects throughout the UK.
The objective was clear: create a modern, professional brand that reflected the company's position as an industry leader while retaining the recognition and heritage associated with the MV Kelly name.
We developed a complete rebranding programme, centred around a bold new identity designed to communicate strength, reliability and engineering excellence. The refreshed brand was carefully crafted to remain familiar to existing clients and stakeholders whilst presenting a more contemporary and confident image for future growth.
Alongside the rebrand, we designed and developed a brand new website in Umbraco with a full content management system to allow the client updates to better showcase MV Kelly's capabilities, project portfolio, people and values. The site was built to support future growth, improve UX and provide a secure, scalable foundation for ongoing development.
The new identity was implemented across every touchpoint of the business, including:
Corporate branding
Construction site signage
Plant and machinery livery
Vehicle fleet graphics
Marketing collateral
Digital communications
Website design and development
To ensure long-term consistency, we also created a comprehensive set of brand guidelines covering logo usage, typography, colour palettes, imagery and brand application standards.
The result is a powerful and professional brand that accurately reflects MV Kelly's position as a leading UK civil engineering contractor. The new identity delivers greater visibility across sites nationwide, strengthens brand recognition and provides a cohesive platform for future growth.
Combined with a modern, user-focused website, the rebrand has helped position MV Kelly as the contractor of choice for major residential, infrastructure and commercial developments across the UK.
The rebrand has played a key role in reinforcing MV Kelly's market-leading position, providing a stronger platform for business development and contract acquisition. Since the brand launch in 2023, the company has experienced significant growth, with turnover increasing by 20% by 2025.
