Harts Homes is an independent estate agency specialising in residential sales and new homes across Warwickshire, Worcestershire and the West Midlands. Founded by a team with more than 50 years of combined property experience, the business required a strong brand identity and digital presence to support its launch and future growth.
Following a recommendation from an existing client, HTDL was appointed to create a complete brand and marketing platform, including visual identity, signage, sales collateral and a fully responsive website integrated with Rightmove property listings.
As a new agency entering a competitive market, Harts Homes needed a professional and distinctive brand that would inspire trust, attract vendors and buyers, and establish credibility from day one.
The website also needed to showcase available properties in real time, provide a seamless user experience across devices and support the agency's long-term growth plans.
We delivered a complete brand and digital launch package, including:
Brand strategy and visual identity
Logo design and brand guidelines
Property signage and marketing materials
Website design and development
Rightmove API integration
Responsive user experience across desktop, tablet and mobile
The result was a cohesive brand presence that reflects the professionalism, expertise and personal service that Harts Homes is known for.
The new brand and website provided Harts Homes with a strong platform for launch, helping the business establish its presence across the region and showcase properties through a modern, easy-to-manage digital platform.
With seamless Rightmove integration and a consistent visual identity across all customer touchpoints, Harts Homes now benefits from a professional online presence that supports both lead generation and customer engagement.
The website generated almost 800,000 Google search impressions and more than 28,000 organic website visits within 16 months. The site now ranks for over 1,000 search terms, dominates branded searches with multiple #1 Google positions, and drives significant visibility for individual property developments across Warwickshire and the surrounding areas. With 66% of traffic coming from mobile users, the platform has become a key lead generation channel for the business.
Branding
Logo design
Graphic design
Signage design
Marketing collateral
Website design
Website development
Search Engine Optimisation
Rightmove integration
Responsive web design
Looking to modernise your estate agency brand or launch a new property business? At HTDL, we help estate agents create professional brands, high-performing websites and integrated property marketing platforms that attract vendors, engage buyers and generate enquiries.
Whether you're an independent agency, multi-branch operator or new start-up, we can deliver the branding, website development and property portal integrations needed to help your business stand out in a competitive market.
