Fort Dunlop is one of Birmingham's most iconic commercial destinations, combining a rich industrial heritage with contemporary office, retail and leisure space. Since 2020, HTDL has worked closely with the Fort Dunlop management team to strengthen its digital presence and support the ongoing promotion of the landmark building.
The existing website required ongoing development and enhancements to better showcase the building's unique offering, improve visibility in search engines and provide a platform for regular content updates. Alongside the website, there was a need for consistent marketing support to attract prospective tenants, promote available space and communicate news and developments across the site.
Working as an extension of the Fort Dunlop team, we enhanced and developed the existing Umbraco Cloud website, introducing new functionality, improving the user experience and implementing a structured SEO strategy designed to increase online visibility.
Our support extends beyond the website, providing a full range of creative and marketing services that help promote the building and its facilities to prospective tenants, visitors and stakeholders.
Ongoing website development and support in Umbraco Cloud
Search engine optimisation and content improvements
News and blog functionality
Dedicated property and letting brochures
Large-format graphics and signage design
Promotional and property marketing videos
Email marketing campaigns
Website content management and updates
Creative design support across digital and print
Over the last 16 months alone, the website has generated more than 136,000 impressions in Google Search and attracted 2,775 organic visits, helping to raise awareness of the development amongst prospective occupiers, visitors and local businesses.
The website ranks in position 1 for key searches, ensuring users can quickly find information about the building, available office space and onsite facilities. With more than 1,500 visits coming from mobile devices, the website continues to play a key role in supporting enquiries and promoting one of Birmingham's most recognisable commercial destinations.
Through a long-term partnership with the Fort Dunlop management team, we have helped create a stronger digital presence that continues to evolve alongside the development of the building. Regular website enhancements, ongoing SEO activity and targeted marketing communications have ensured the site remains an effective tool for attracting new occupiers and promoting one of Birmingham's most recognisable business destinations.
Our relationship with Fort Dunlop demonstrates the value of combining website development, SEO, creative design and digital marketing within a single ongoing partnership. By providing responsive support across multiple channels, we continue to help maintain and enhance the profile of this iconic Birmingham landmark.
