Delphi Technologies aftermarket provides OE specification end-to-end solutions from components to sophisticated software solutions.

We were briefed to create a creative campaign that would promote a fresh product line-up whilst also communicating the change of brand from the previous and well established red lozenge to the blue type treatment along with new packaging.

Our proposed concept was to create a hero character, namely D2DT, the new face of Delphi Technologies Aftermarket. Created from various Delphi automotive parts, we crafted D2DT in CGI through many iterations, creating CGI models of all the individual parts before finally compiling into the master CGI model.

We developed our original concepts around the technology theme, wrote copy, created additional backgrounds and final artwork for both online and print ads.