Comprehensive rebranding initiative to reposition Cotswold Oak as a premium, contemporary homebuilder in the Cotswolds.

Established in 2004, Cotswold Oak Ltd. has become synonymous with high-quality, bespoke residential developments across Worcestershire, Gloucestershire, Oxfordshire, and Warwickshire. Despite its reputation for craftsmanship and attention to detail, the company's brand identity had become dated, lacking the modern appeal necessary to attract discerning homebuyers in a competitive market.

Objectives

HTDL was tasked with revitalising Cotswold Oak's brand to reflect the company's commitment to quality and craftsmanship, appeal to a broader, more affluent demographic, enhance digital presence and user experience.

Approach

HTDL conducted an in-depth analysis of Cotswold Oak's market positioning and target audience. The outcome was a refined brand identity that emphasised the company's dedication to quality, sustainability, and bespoke design. This new identity was encapsulated in a modern logo and cohesive visual language.

HTDL developed a suite of marketing materials, including brochures, signage, and digital assets, that consistently reflected the refreshed brand identity. These materials were designed to convey the premium nature of Cotswold Oak's offerings and to engage potential buyers effectively.

Results

The rebrand has positioned Cotswold Oak as a leading premium homebuilder in the Cotswolds, attracting a more affluent clientele.

The cohesive brand identity has differentiated Cotswold Oak from competitors, highlighting its unique blend of traditional craftsmanship and contemporary design.

The refreshed brand identity and digital presence have enhanced Cotswold Oak's appeal to a broader audience, reinforcing its position as a premier developer of bespoke homes in the Cotswolds.