Full e-commerce site for an innovative watch brand


Axion Swiss watches are designers and manufacturers of fine Swiss pilots’ watches keeping the traditions of Swiss watchmaking at its heart.

Engineered to the highest standards the watches are designed with an absolute passion to create the very best in precision and reliability, designed to be totally accurate, highly visible, and look fantastic.

We were briefed by Axion to refine the brand both in terms of the application to print media including national press advertising, digital presentations, and ultimately apply the brand language to a newly developed website with an e-commerce facility. 

We briefed and commissioned studio photography to create a series of hero images that would become the mainstay of the website and print media, highly detailed but with a drop focus effect, the hero images were a key brand element.

As a result of the re-developed brand and website, Axion has increased their distribution base tenfold and have unique partnerships in place with Virgin Atlantic and other major retailers.


See the live site here