Briefed to create a name and brand for a kitchen and bathroom retailer, the client was recommended to us and had an established trade business. A customer facing brand was required that should be able to be shortened to a either two or three initials for simplicity and customer recall.
The competition in the market is made up of a number of a number brands along with a myriad of lower end offerings. Our brief was to create a brand that could compete with the middle to higher end market.
We presented a number of naming and branding proposals to the client, with Culina + Balneo being is a direct translation of latin for Kitchens + Bathrooms. We created a bold brand that featured the initials as the dominant part of the brand with a neutral colour palette of slate grey and taupe. The brand was subsequently applied to signage we designed across five showrooms.
A bespoke website was designed and developed featuring store photography, large image sliders and a parallax layout with a strong focus on SEO to ensure the site was fully optimised.
An SEO campaign and web support package was put in place with nearly 40 Google page 1 positions achieved based on key phrases agreed with the client. Using our SEO reporting, we identified key phrase positions and continually adapt the SEO work as required. Brand pages were added to the site to aid SEO and we worked with the client to achieve valuable backlinks.