An extensive brand development project for The Scotts Miracle Grow Company, the Chapelwood brand encompasses over 100 different products and packaging formats.
We were briefed to develop the Chapelwood logo to give it stronger on-shelf visibility and a fresh new branding theme was developed and applied across all 100 pack formats including food pouches, feeder sleeves, boxes and other related products.
Research had shown that consumers preferred to be able to see the bird food in the bags, therefore new foil packing materials were specified that allowed a window to which we integrated a tubular format that could be re-sized for different applications whilst retaining a uniform on-pack design theme.
All bird images were sourced by HTDL and retouched to adhere to the design theme. The bags were flexo-printed in seven colours including silver detailing and a white base colour.