Axion Swiss watches are designers and manufacturers of fine Swiss watches keeping the traditions of Swiss watch making at its heart.
Engineered to the highest standards the watches are designed with an absolute passion to create the the very best in precision and reliability, designed to be totally accurate, highly visible and look fantastic.
We were briefed by Axion to refine the brand both in terms of the application to print media including national press advertising, digital presentations and ultimately apply the brand language to a newly developed website with an e-commerce facility.
We briefed and commissioned studio photography to create a series of hero images that would become the mainstay of the website and print media, highly detailed but with the addition of some additional imagery to differentiate the watches, the hero images are a key brand element.
As a result of the re-developed brand and website, Axion have increased their distribution base ten fold and have unique partnerships in place with specialist retailers.
