Email marketing made easy
We design, you create, you send, you control
Our email software makes it radically easy to create, send and measure the impact of your email marketing campaigns.
In today's world, marketeers need to do more with less. You need to connect with your audience in a highly personalised way, while keeping within budget. The marketeers that can do this – the ones that connect with their prospects and customers in a highly targeted way – are the ones that are successful in delivering ROI and revenue back to the business.
Email marketing is here to stay!
No marketing category has the longevity of email marketing. Some marketing trends come and go, but email remains the most powerful channel available to the modern marketing department.
Email marketing has larger reach
Facebook may boast over 1 billion active users and Twitter has 255 million, so it’s tempting to believe that social media is the most effective way to reach your audience. Impressive numbers, but what isn’t quite as well documented are the statistics on email usage. The total worldwide email accounts is projected to reach 4.9 billion by 2017, according to Radicati, now that's a number
Think about how you use the web
This may seem surprising at first, but think about your own online behaviour: When you sign up for a website (any online store), you enter your email address to create an account. You even need an email address to create a Facebook or Twitter profile. What’s more, both Facebook and Twitter use email to notify you of activity when someone is tagged in a photo for instance.
Email is the 'currency' of the web
Email is the currency of the web, and anybody online has an active email address. So when it comes to connecting with your prospects and clients, there is no better channel with a wider reach than email.
Email is like the postman, it always delivers
If you have to choose between adding a subscriber to your email list, or gaining a new Facebook fan, research shows you should go for the email subscriber every time, according to Forrester Research.
There are two key reasons why
First off, over 90% of email gets delivered to the intended recipient’s inbox, but only 2% of Facebook fans see your posts in their News Feed. Perhaps unbeknown to you, it's because Facebook limits the number of times posts appear in News Feeds in an attempt to drive brands towards paid advertising options.
Why our email marketing software has received rave reviews from clients
It's because it simple to use, but powerful, so it gets results. If it didn't perform, our clients wouldn't continue to use it year in, year out to send newsletters, promotions, offer, invitations and even personalised financial statements from Excel data we've imported for them.
If you'd like to find out how easily Email marketing can help transform your business just get in touch.