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Unipart oil re-branding

Thursday, October 13, 2011

A great project involving naming, branding and full marketing comms. 

Unipart had an existing oil range that was being re-formulated and a brand overhaul was commissioned. Following an initial brief, we researched the market and held a branding workshop. 

A name and subsequent naming strategy was required that could be applied across the different oil types (Mineral, Part Synthetic and Fully Synthetic) and in turn, one that would work for the different viscosities. 

The PRO naming convention was chosen and the design developed to sit with the Unipart brand using the three key colours and a customisation of the corporate Gill Sans font.

We developed our initial design proposals with an abstract graphic coloured according to the oil type and subsequently created artwork for all the various variants and pack sizes. Foil blocking was proposed by us and specified for the product name along with metallic inks and spot UV gloss varnish to communicate the quality of the oil to the consumer.

We were also briefed to re-launch Unipart oil in the trade press, online and at point of sale, following the success of the packaging project.

Unipart oil regained it's market share and continues to grow as a credible brand alongside the market leading brands. 


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