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Re-branding for Kilby Packaging

Friday, September 19, 2014

A rebrand with stand-out, we proposed a radical new visual identity for Kilby Packaging to re-position them as market leaders in a competitive packaging sector.

Following a strategic consultation, we proposed a full re-branding programme to give the business stand-out in a highly competitive sector. We carried out a full SWOT analysis and presented a number of routes to the management team.

A number of the initial proposals were shortlisted and evaluated with practical applications before the final branding route was agreed.

The selected brand incorporates a multi-colour palette representing the varied nature of the business and a subtle representation of bar codes. The branding was applied to print, packaging, vehicle livery, signage and will eventually roll out across digital media.

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