BlogAll of the latest updates regarding our design, branding, digital design, web design and packaging projects.
Re-branding and positioning for Chapelwood
We've just completed an extensive brand development project for Chapelwood encompassing over 100 different packaging formats. The Chapelwood logo was update to give it better on-shelf visibility and a new branding theme was applied across all packaging including bird food bags, feeder sleeves, boxes and other related products.
Research had shown that consumers preferred to be able to see the bird food in the bags, therefore new foil packing materials were specified and we integrated a tubular format window that could be re-sized for different packs. The bags were flexo printed in seven colours which included silver detailing and a white base colour.
See more detail of this re-branding and packaging design project in our portfolio here