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New brand identity for Baxter Harries

Thursday, February 04, 2016

A great re-branding and website project for Baxter Harries, an Essex-based legal firm specialising in family law.

Recommended by another legal client, Baxter Harries appointed us to undertake a re-branding and website development programme following a credentials presentation.

Taking a company wide view of their business, target audience and areas of specialism, we proposed a radical change to their current identity, not something we tend to do lightly as we often look at existing aspects of a brand and incorporate these to show an evolution of the brand. This may include retaining colours, fonts or development of an existing graphical element. In this case, the existing brand lacked any elements worth developing, hence a new brand was created introducing a new logotype, colours, fonts and imagery.

The re-brand incorporated literature, signage, web design, email marketing and stationery. 

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