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Fort Dunlop marketing appointment
Fort Dunlop is probably one of Birmingham's most iconic landmarks. The building’s huge façade was adorned with the world’s largest advertisement in 2001, the 130m wide and 24m high poster launched Ford’s latest Mondeo - a fitting link to the building’s motoring heritage – and could be seen from more than one mile away.
Having worked with our client on a number of other successful property development projects, we have been appointed to handle the marketing for Fort Dunlop across a number of different disciplines including marketing collateral including brochures, website management and development, digital marketing and on-site display graphics.
Fort Dunlop had an existing website which we took control over, updating it by adding a news blog that a planned email marketing campaign could be based around. Brochures have been created for the overall development along with specific literature for certain areas that had become available recently. Display graphics in the form of portable displays as well as huge 8m wide wall displays are underway too.
See the live website here