Redevco
Retail and architectural graphics, advertising and creative
The first project by developer/investor REDEVCO in Turkey, the Gordion Shopping Center opened in September 2009 with 165 stores and a food court in a total area of about 50,000 square metres.
Initially briefed to deliver a major architectural graphics scheme in time for this new centre to open its doors, we worked with the marketing team based in Ankara. Timing was critical to deliver a scheme that met specific objectives while being practical to install using local suppliers.
Following on from this prject, we were asked to create and produce the New Year marketing campaign. With the opportunity to win a new BMW X1, the creative needed to be bold and succinct to drive footfall during this crucial trading period. With some extremely tight deadlines, we turned the whole campaign round from initial brief to artwork within a fortnight.
