New Great Western Arcade website live

December 30th, 2009

Web-screens

Great Western Arcade was built by the Great Western Company in 1876/77 to span a tunnel for the railway line between Moor St and Snow Hill stations.

Now a period shopping mall with some great stores, we were appointed earlier this year following a competitive pitch to look after both the consumer and property letting marketing. Having dressed vacant units with striking full length window graphics and design and produced marketing material for letting opportunities, we’ve now put the new website for Great Western Arcade live.

Featuring an interactive store guide it uses our own bespoke content management system (CMS) to allow the client to update the site quickly and easily.

The site also has a gallery showcasing a selection shots from our recent photoshoot of the Arcade along with an email newsletter subscription which links in with our own eshot tool.

See the full portfolio page here

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New Year campaign for Gordion in Turkey

December 3rd, 2009

Web

Following on from the architectural graphics scheme for Redevco for their Gordion Centre in Ankara, Turkey, we were asked to put forward proposals for their New Year marketing campaign.

With the opportunity to win a new BMW X1, the creative needed to be bold and succinct to drive footfall during this crucial trading period. With some extremely tight deadlines, we turned the whole campaign round from initial brief to artwork within a fortnight. See the Gordion Centre portfolio section here

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Mimo is born

November 20th, 2009

SMM

SellMyMobile.com is the UK’s #1 mobile phone recycling price comparison site comparing all of the UK’s leading mobile phone buyers in one place. With some class leading web technology, they compare the prices of all phone recycling companies every day.

Previously known as Compare Phone Recyclers, we were briefed to implement the name change with a fresh new brand identity. Aimed at the younger market who tend to trade in their old mobiles on a regular basis, our proposals centred around creating a personality for the brand.

We developed Mimo, a ‘weemee’ style character that sat with the typographic logo, but could also be applied throughout the site to build brand awareness for sellmymobile.com.

Click the image to see the full case study.

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Posted in branding, character creation | Comments Off

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