SellMyMobile.com is the UK’s #1 mobile phone recycling price comparison site comparing all of the UK’s leading mobile phone buyers in one place. With some class leading web technology, they compare the prices of all phone recycling companies every day.

Previously known as Compare Phone Recyclers, we were briefed to implement the name change with a fresh new brand identity. Aimed at the younger market who tend to trade in their old mobiles on a regular basis, our proposals centred around creating a personality for the brand.

We developed Mimo, a ‘weemee’ style character that sat with the typographic logo, but could also be applied throughout the site to build brand awareness for sellmymobile.com.

Click the image to see the full case study.