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	<title>HTDL &#124; Creative Design Agency &#38; Design Consultancy  Birmingham &#124; London</title>
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	<link>http://www.htdl.co.uk/news</link>
	<description>News from design and digital agency HTDL</description>
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		<title>Digging up some history for a fresh new brand</title>
		<link>http://www.htdl.co.uk/news/?p=151</link>
		<comments>http://www.htdl.co.uk/news/?p=151#comments</comments>
		<pubDate>Wed, 31 Mar 2010 01:21:15 +0000</pubDate>
		<dc:creator>HTDL</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.htdl.co.uk/news/?p=151</guid>
		<description><![CDATA[
Trenchers is a small chain of deli sandwich  bars offering freshly made buffet lunches and coffee in busy city  centres and business parks and they&#8217;ve just gone live with with our freshly made brand.
Briefed to research naming options and propose branding  treatments that communicated the quality deli offer. Among a multi-tude of [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-158" href="http://www.htdl.co.uk/news/?attachment_id=158"><img class="alignnone size-full wp-image-158" title="Trenchers" src="http://www.htdl.co.uk/news/wp-content/uploads/Trenchers3.jpg" alt="Trenchers" width="450" height="220" /></a></p>
<p><strong>Trenchers is a small chain of deli sandwich  bars offering freshly made buffet lunches and coffee in busy city  centres and business parks and they&#8217;ve just gone live with with our freshly made brand.</strong></p>
<p>Briefed to research naming options and propose branding  treatments that communicated the quality deli offer. Among a multi-tude of ideas, we discovered a trencher was the middle  ages forerunner to today&#8217;s sandwich and this was the one of three proposals we developed for the client.</p>
<p>See more info <a href="http://www.htdl.co.uk/portfolio-detail.php?ClientID=49" target="_self">here</a>.</p>
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		<title>Ticking the quality box with ISO 9001</title>
		<link>http://www.htdl.co.uk/news/?p=147</link>
		<comments>http://www.htdl.co.uk/news/?p=147#comments</comments>
		<pubDate>Tue, 26 Jan 2010 00:59:12 +0000</pubDate>
		<dc:creator>HTDL</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[quality]]></category>

		<guid isPermaLink="false">http://www.htdl.co.uk/news/?p=147</guid>
		<description><![CDATA[
We&#8217;ve just been awarded ISO 9001 accreditation. Not something you tend to find too often in the creative industry, but it&#8217;s a requirement for some of our larger clients that we can prove we meet this international quality standard.
With our long serving project management system in place, we were already 95% of the way before [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-148" href="http://www.htdl.co.uk/news/?attachment_id=148"><img class="alignnone size-full wp-image-148" title="ISO 9001" src="http://www.htdl.co.uk/news/wp-content/uploads/ISO-9001.jpg" alt="ISO 9001" width="500" height="336" /></a></p>
<p><strong>We&#8217;ve just been awarded ISO 9001 accreditation. Not something you tend to find too often in the creative industry, but it&#8217;s a requirement for some of our larger clients that we can prove we meet this international quality standard.</strong></p>
<p>With our long serving project management system in place, we were already 95% of the way before the process started according to our ISO assessors, so it&#8217;s been a fairly painless process to achieve a recognised quality standard.</p>
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		<title>Buoyant start to 2010</title>
		<link>http://www.htdl.co.uk/news/?p=146</link>
		<comments>http://www.htdl.co.uk/news/?p=146#comments</comments>
		<pubDate>Tue, 12 Jan 2010 15:28:31 +0000</pubDate>
		<dc:creator>HTDL</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.htdl.co.uk/news/?p=146</guid>
		<description><![CDATA[With 90 live jobs, a raft of new clients and a batch of projects for existing clients, we&#8217;ve hit the ground running in 2010.
A five way pitch in December has brought us the Regent Arcade account and we&#8217;ve got a few others we can&#8217;t reveal just yet.
The digital side is extremely active with lots of [...]]]></description>
			<content:encoded><![CDATA[<p>With 90 live jobs, a raft of new clients and a batch of projects for existing clients, we&#8217;ve hit the ground running in 2010.<br />
A five way pitch in December has brought us the Regent Arcade account and we&#8217;ve got a few others we can&#8217;t reveal just yet.<br />
The digital side is extremely active with lots of interest in online marketing, SEO, eshots and a load of websites to be getting on with too.<br />
Our diverse client base always makes a day at HTDL interesting, from naming and brand identities to brochures, ads and events to packaging, signage and eshots, it&#8217;s never a dull day. </p>
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		<title>New Great Western Arcade website live</title>
		<link>http://www.htdl.co.uk/news/?p=125</link>
		<comments>http://www.htdl.co.uk/news/?p=125#comments</comments>
		<pubDate>Wed, 30 Dec 2009 18:29:49 +0000</pubDate>
		<dc:creator>HTDL</dc:creator>
				<category><![CDATA[Content management system]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web design birmingham]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://www.htdl.co.uk/news/?p=125</guid>
		<description><![CDATA[
Great Western Arcade was built by the Great Western Company in 1876/77 to span a tunnel for the railway line between Moor St and Snow Hill stations. 
 Now a period shopping mall with some great stores, we were appointed earlier this year following a competitive pitch to look after both the consumer and property [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Great Western Arcade website" href="http://www.htdl.co.uk/portfolio-detail.php?ClientID=30" target="_self"><img class="alignnone size-full wp-image-131" title="Web-screens" src="http://www.htdl.co.uk/news/wp-content/uploads/Web-screens1.jpg" alt="Web-screens" width="500" height="163" /></a></p>
<p><strong>Great Western Arcade was built by the Great Western Company in 1876/77 to span a tunnel for the railway line between Moor St and Snow Hill stations. </strong></p>
<p><strong> </strong>Now a period shopping mall with some great stores, we were appointed earlier this year following a competitive pitch to look after both the consumer and property letting marketing. Having dressed vacant units with striking full length window graphics and design and produced marketing material for letting opportunities, we&#8217;ve now put the new <a title="Great Western Arcade website" href="http://www.greatwesternarcade.co.uk" target="_blank">website</a> for Great Western Arcade live.</p>
<p>Featuring an interactive store guide it uses our own bespoke content management system (CMS) to allow the client to update the site quickly and easily.</p>
<p>The site also has a gallery showcasing a selection shots from our recent photoshoot of the Arcade along with an email newsletter subscription which links in with our own <a title="Email marketing" href="http://www.htdl.co.uk/email-marketing.php" target="_self">eshot tool</a>.</p>
<p>See the full portfolio page <a title="HTDL Portfolio" href="http://www.htdl.co.uk/portfolio-detail.php?ClientID=30" target="_self">here</a></p>
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		<title>New Year campaign for Gordion in Turkey</title>
		<link>http://www.htdl.co.uk/news/?p=114</link>
		<comments>http://www.htdl.co.uk/news/?p=114#comments</comments>
		<pubDate>Wed, 02 Dec 2009 23:55:21 +0000</pubDate>
		<dc:creator>HTDL</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.htdl.co.uk/news/?p=114</guid>
		<description><![CDATA[
Following on from the architectural graphics scheme for Redevco for their Gordion Centre in Ankara, Turkey, we were asked to put forward proposals for their New Year marketing campaign. 
With the opportunity to win a new BMW X1, the creative needed to be bold and succinct to drive footfall during this crucial trading period. With [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-121" href="http://www.htdl.co.uk/news/?attachment_id=121"><img class="alignnone size-full wp-image-121" title="Web" src="http://www.htdl.co.uk/news/wp-content/uploads/Web1.jpg" alt="Web" width="500" height="305" /></a></p>
<p><strong>Following on from the architectural graphics scheme for Redevco for their Gordion Centre in Ankara, Turkey, we were asked to put forward proposals for their New Year marketing campaign. </strong></p>
<p>With the opportunity to win a new BMW X1, the creative needed to be bold and succinct to drive footfall during this crucial trading period. With some extremely tight deadlines, we turned the whole campaign round from initial brief to artwork within a fortnight.   See the Gordion Centre portfolio section <a title="New year campaign" href="http://www.htdl.co.uk/portfolio-detail.php?ClientID=42" target="_self">here</a></p>
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		<title>Mimo is born</title>
		<link>http://www.htdl.co.uk/news/?p=99</link>
		<comments>http://www.htdl.co.uk/news/?p=99#comments</comments>
		<pubDate>Fri, 20 Nov 2009 00:15:19 +0000</pubDate>
		<dc:creator>HTDL</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[character creation]]></category>
		<category><![CDATA[brand identity]]></category>

		<guid isPermaLink="false">http://www.htdl.co.uk/news/?p=99</guid>
		<description><![CDATA[
SellMyMobile.com is the UK’s #1 mobile phone recycling price comparison site comparing all of the UK’s leading mobile phone buyers in one place. With some class leading web technology, they compare the prices of all phone recycling companies every day.
Previously known as Compare Phone Recyclers, we were briefed to implement the name change with a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.htdl.co.uk/portfolio-detail.php?ClientID=43"><img class="alignnone size-full wp-image-112" title="SMM" src="http://www.htdl.co.uk/news/wp-content/uploads/SMM3.jpg" alt="SMM" width="500" height="336" /></a></p>
<p><strong>Se</strong><strong>l</strong><strong>l</strong><strong>My</strong><strong>Mo</strong><strong>bile.c</strong><strong>om is the UK’s #1 mobile phone recycling price comparison site comparing all of the UK’s leading mobile phone buyers in one place. With some class leading web technology, they compare the prices of all phone recycling companies every day.</strong></p>
<p>Previously known as Compare Phone Recyclers, we were briefed to implement the name change with a fresh new brand identity. Aimed at the younger market who tend to trade in their old mobiles on a regular basis, our proposals centred around creating a personality for the brand.</p>
<p>We developed Mimo, a &#8216;weemee&#8217; style character that sat with the typographic logo, but could also be applied throughout the site to build brand awareness for <a href="http://www.sellmymobile.com/" target="_blank">sellmymobile.com</a>.</p>
<p><a title="Sellmymobile case study" href="http://www.htdl.co.uk/portfolio-detail.php?ClientID=43" target="_self">Click</a> the image to see the full case study.</p>
]]></content:encoded>
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		<title>New website for ATS Euromaster</title>
		<link>http://www.htdl.co.uk/news/?p=88</link>
		<comments>http://www.htdl.co.uk/news/?p=88#comments</comments>
		<pubDate>Tue, 03 Nov 2009 23:21:19 +0000</pubDate>
		<dc:creator>HTDL</dc:creator>
				<category><![CDATA[Content management system]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web design birmingham]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://www.htdl.co.uk/news/?p=88</guid>
		<description><![CDATA[
We&#8217;ve just put this site live for ATS Euromaster in conjunction with letting agents Gerald Eve.
ATS Euromaster have restructured their nationwide business and as a result a number of their trade counters and industrial units have become surplus to the company&#8217;s requirements.
Our brief was to design and build a content managed property site that the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ats-properties.co.uk/"><img class="alignnone size-full wp-image-97" title="ATS-Properties-web-1" src="http://www.htdl.co.uk/news/wp-content/uploads/ATS-Properties-web-13.jpg" alt="ATS-Properties-web-1" width="500" height="280" /></a></p>
<p><strong>We&#8217;ve just put this site live for ATS Euromaster in conjunction with letting agents Gerald Eve.</strong></p>
<p>ATS Euromaster have restructured their nationwide business and as a result a number of their trade counters and industrial units have become surplus to the company&#8217;s requirements.</p>
<p>Our brief was to design and build a content managed property site that the agents could refer prospective buyers and tenants to, whilst also being able to monitor the downloads of property details through a comprehensive reporting system.</p>
<p>See the site <a title="ATS Properties" href="http://www.ats-properties.co.uk/" target="_blank">here</a>.</p>
]]></content:encoded>
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		<title>Our new email marketing tool</title>
		<link>http://www.htdl.co.uk/news/?p=21</link>
		<comments>http://www.htdl.co.uk/news/?p=21#comments</comments>
		<pubDate>Fri, 16 Oct 2009 10:01:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email marketing]]></category>

		<guid isPermaLink="false">http://www.htdl.co.uk/newsite/blog/?p=21</guid>
		<description><![CDATA[


 
We have now installed our fantastic new e-shot tool which is immediately available to existing and new clients alike. With comprehensive reporting and full personalisation, allied to some great creative thinking to grab attention, our e-shot is a powerful, yet cost-effective marketing tool.
We can create newsletters or other templates for you to populate, create [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-73" title="GBGC Eshot1" src="http://www.htdl.co.uk/news/wp-content/uploads/GBGC-Eshot11.jpg" alt="GBGC Eshot1" width="500" height="280" /></p>
<p><img class="alignnone size-full wp-image-74" title="Xact Eshot1" src="http://www.htdl.co.uk/news/wp-content/uploads/Xact-Eshot14.jpg" alt="Xact Eshot1" width="500" height="280" /></p>
<p><img class="alignnone size-full wp-image-75" title="Complete Cricket Eshot1" src="http://www.htdl.co.uk/news/wp-content/uploads/Complete-Cricket-Eshot11.jpg" alt="Complete Cricket Eshot1" width="500" height="280" /></p>
<p><strong> </strong></p>
<p><strong>We have now installed our fantastic new e-shot tool which is immediately available to existing and new clients alike. With comprehensive reporting and full personalisation, allied to some great creative thinking to grab attention, our e-shot is a powerful, yet cost-effective marketing tool.</strong></p>
<div>We can create newsletters or other templates for you to populate, create hard hitting online ads, promotions or invitations. Send us your contact database and we will import them for you and give you a hand with the first few sends. Once you&#8217;ve approved your e-shot and it&#8217;s sent, you&#8217;ll get a comprehensive report to show how it&#8217;s performed.</div>
<div><a title="Email marketing" href="http://www.htdl.co.uk/email-marketing.php" target="_self">More info here</a>, or if you&#8217;d like a brochure, demo or prices drop us an <a title="Get in touch" href="http://www.htdl.co.uk/get-in-touch.php" target="_self">email</a> with your details and we&#8217;ll get back to you.</div>
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		<title>As recommended by our clients</title>
		<link>http://www.htdl.co.uk/news/?p=17</link>
		<comments>http://www.htdl.co.uk/news/?p=17#comments</comments>
		<pubDate>Sat, 11 Oct 2008 10:02:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Awards]]></category>

		<guid isPermaLink="false">http://www.htdl.co.uk/newsite/blog/?p=17</guid>
		<description><![CDATA[
 
We are delighted to have been awarded Recommended Agency status once again &#8211; an acclaimed industry standard after being rated one of the top design agencies in the country &#8211; by our clients.
The achievement follows extensive independent research, aimed to help marketing managers in selecting the best marketing agencies to work with.
The Recommended Agency [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-78" title="RecAgency-logo-300x218" src="http://www.htdl.co.uk/news/wp-content/uploads/RecAgency-logo-300x2181.jpg" alt="RecAgency-logo-300x218" width="300" height="218" /><br />
<strong> </strong></p>
<p><strong>We are delighted to have been awarded Recommended Agency status once again &#8211; an acclaimed industry standard after being rated one of the top design agencies in the country &#8211; by our clients.</strong></p>
<p>The achievement follows extensive independent research, aimed to help marketing managers in selecting the best marketing agencies to work with.</p>
<p>The Recommended Agency Register (RAR) is a unique consultancy specialising in agency search and selection, matching the needs of businesses with their ideal marketing partners.</p>
<p>The research for the RAR was conducted earlier this year and consisted of three aspects &#8211; extensive client research, a formal information feed from creative industry publisher Carnyx Group and independent qualitative research with selected clients and agencies. Only those agencies achieving strong results from the research are included in the RAR.</p>
<p>A selection of our clients were asked to rate our performance across five criteria: account handling, creativity, value for money, strategic thinking and overall professionalism.</p>
<p>Many thanks if you&#8217;re one of our clients who contributed, it&#8217;s great to get genuine recognition like this.</p>
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