Email marketing
We have a great online email marketing tool with comprehensive reporting and full personalisation. With fully branded templates to match you website, our e-shot is a powerful, yet cost-effective marketing tool.
The beauty of the system is it's simplicity. With branded templates which could be a newsletter, product update or other format, you simply add the text and images online to create a regular comminucation channel to your customer.
Send us an existing opted-in database and we will import them for you and give you a hand with the first few sends. Once you’ve approved your e-shot and it’s sent, you’ll get a comprehensive report to show how it’s performed.
• Emails are a great way to get in closer contact with customers. It doesn’t rely on your customer remembering to visit your site, or seeing a print advertisement.
• You can personalize emails to suit the particular interests of that customer, instead of sending a generic brochure.
• You only pay for people you are actually sending to, instead of shot-gunning out to the world at large.
• Email marketing is predicted to return an incredible £40 for every pound spent in 2009. That’s a fantastic ratio.
Measureability
One of the frustrations with many marketing activities is that it can be very hard to tell what is working, and what is just costing money. When you conduct email marketing with HTDL, you can see very quickly what is working, and what is not.
Easy to manage
If you've tried email marketing in the past, you may have been overwhelmed by unsubscribe requests, or bounces coming back to them. Or you might have tried a system that was just wasn't a pleasure to use.
We can offer something better - automated processes that handle all the tedious subscribing, makes sure people can get off the list when they want to, and keeps track of emails that bounce.
Flexibility
Could you feature a different product each week, and offer special prices to frequent buyers?
Maybe you can show case studies of customers using your service. Could you email customers who have been out of touch for a little while, and ask if they have any suggestions?
These are just a few ideas to start you off, you may come up with some even better ideas yourself.
Want to know more?
If you're interested, we can give you access to our test area where you can see how simple it is to make changes to a pre-designed template. We're also happy to demonstrate face to face. Just give us a call on 01564 797420 or drop us an email
