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The trick to getting your site to rank above Amazon on Google?
Tasked with creating a brand and e-commerce website for start-up The Original Poster Shop, the starting point was to fully understand the existing market.
With a catalogue of original poster stock dating back to 1994 for bands like Oasis, Blur and The Rolling Stones, it was a highly competitive market full of well established sites offering various memorabilia.
From the start, getting all the products photographed, researched and catalogued was key, but our SEO work started here, working with the photographer to ensure that all the images had SEO friendly titles.
With over 350 products, each one required dedicated SEO content, specifically for the site by our copywriters. Using our Business Catalyst platform to run the e-commerce site with stock control, integrated CRM system, email marketing, the cloud-based system allows full collaboration with marketing and distribution.
The site also features an affiliate scheme which pays commission on any sales made using a unique affiliate link all managed by the system.
With a number of other factors we use to rank sites well, along with regular social media activity we undertake, we tested and submitted to Google and worked on pages that faired less well until we started to see positive results in our monitoring software.
Such is the success of this SEO, the site now ranks on page 1 for all of our key phrases and also above Amazon for a number of key phrases as well as pushing other other multi-million pound sites down the page.